It is one of my goals as a graphic designer to design an annual report. SO much text to style! So when I see one as lovely as this report I must share it!
The report was created by Shelby White (Visual Designer & Photographer, Creator of Designspiration.net) for Helly Hansen as a part of a class assignment while studying at the Art Institute of Seatle. Shelby White’s main concept came from the Helly Hansen logo, stating that the most important thing was to stay true to the branding. The use of the angle found in the Helly Hansen logo is used throughout the design of the report. Shelby’s self description of the work is here.