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| Poster by Craig Ward - Words are Pictures |
There appears to be no
clear definition that separated good typography from bad typography. Generally analysing the quality of
someone’s use of type is seen to be a largely subjective pursuit. Overall it
will be the client to decide if the use of type is sufficient to communicate
their intended message. The issue is that bad typography can still communicate a
message and the client might not understand that there can be a better way.
The general consensus
is that good typography will communicate the required information but will also
invoke emotion suitable to the message. Good type will fit the message while bad
type will stand out and create a feeling of confusion. To the untrained eye
good design will be invisible.
If you are looking for
some guidelines to follow for good typography you can find them here.
It seems to be that once you
have the basics, its ok to break the rules sometimes.
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